Program Overview

Students who participate in JA programs gain the skills and confidence they need to succeed in life. Our programs prepare them to innovate, take on leadership roles and go after their dreams.

Inspiring Students in Grades 3-12 from Coast-to-Coast

Last year, more than 270,000 students across Canada participated in a JA program.


JA programs inspire students to understand their potential, set life goals and succeed at school and in business. We accomplish this by partnering with teachers and dedicated volunteers who bring the “real world” into the classroom. Our programs are based on three pillars:

  • Financial Literacy JA empowers students to make smart, lifelong financial choices. Through our financial literacy programs, students learn how to create and manage wealth. They develop skills in areas such as budgeting, investing and creating financial plans.

  • Work Readiness Achievers are more likely to stay in school and earn more than students who don’t participate in our programs. Our work readiness programs give students invaluable career-building skills that they can use throughout their lives. Students learn how to communicate, network, interview for jobs and collaborate with diverse groups of people to achieve common goals.

  • Entrepreneurship JA inspires youth to start their own businesses, create jobs and contribute to the Canadian economy. In our entrepreneurship programs, students gain first-hand experience in running a successful business. They learn how to create business plans, innovate, manage teams and take a new product to market.    

Through the delivery of experiential learning in these areas, we help students shape their futures and achieve success. Volunteers from the local business community work in collaboration with classroom teachers. They use a variety of learning methods in our programs – including hands-on activities, classroom discussions and e-learning. They also share their personal experiences to help students see how these lessons apply to the real world. This engages students, so they can retain and use the knowledge long after the program ends. Students leave programs feeling inspired, ready to make a positive difference in their communities and confident in their abilities.

Learn more about our programs

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Our mission is to inspire and prepare young people to succeed in a global economy.