HSBC donates $1 million to Junior Achievement to expand reach of financial literacy programs

November 26, 2014

Toronto, ON, November 26, 2014 – Junior Achievement (JA) of Canada, the largest provider of youth business education programs in Canada today announced that HSBC Bank Canada is donating $1 million over three years to support JA's financial literacy program delivery. The bank’s support also includes a commitment to provide HSBC employee volunteers to deliver programs in classrooms across Canada.

This is the largest gift to date from HSBC, who has been a long time supporter of JA. This most recent gift will help JA to increase its outreach to young people in classrooms and communities across the country.

We are delighted to announce our partnership with HSBC Bank Canada, an organization that shares our commitment to supporting youth business education in local communities”, said Keith Publicover, CEO and President of Junior Achievement of Canada. “We are extremely grateful to the large number of HSBC employees that have already registered to volunteer to share their knowledge and real world experience by teaching ‘Our Business World’ in classrooms across the country.”  

Junior Achievement’s Our Business World program enables elementary school students to explore how businesses are created and what makes them thrive. Using games and multimedia, students learn about innovation, start-ups and self-employment.  HSBC’s support will enable Junior Achievement to teach more elementary students across Canada about the role of business, the impact of business within communities and about innovation.

HSBC’s investment in Junior Achievement is amplified by the dedication of their employees who will volunteer their time to deliver the program to more than 25,000 youth over three years. This commitment was kick started during Financial Literacy Month by HSBC encouraging their employees to sign-up to volunteer for dedicated JA volunteer days.

About Junior Achievement of Canada

Junior Achievement of Canada is the country’s largest youth business education organization and is dedicated to inspiring and preparing young people to succeed in the global economy. Offering programs in the areas of financial literacy, entrepreneurship and work readiness. Junior Achievement strives to help students make informed and knowledgeable financial decisions, develop career plans and express their innovative spirit. For more information please follow us on Twitter @ja_canada.

For more information, please contact:

Tina Kaichis
Vice President, Integrated Brand Marketing
Junior Achievement of Canada

Our mission is to inspire and prepare young people to succeed in a global economy.